We know what needs to be done. We even know how to do it. So, what's standing in the way of mainstream sustainability action in the industry

This blog explores actionable steps to elevate your positioning and future-proof your hotel.

Booking. com recently announced they will eliminate the Travel Sustainable badge and the accompanying green leaves from their platform...

These fresh statistics from two recent reports, one from YouGov and the other from Euromonitor, bring a new perspective to the...

Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...

Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...

How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...