sarahhabsburg
Top 6 Consumer Trends for 2024… and what they mean for your hospitality business
Find out how Euromonitor's Top 6 Global Consumer Trends can be applied to your hospitality business to amplify your marketing power...
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sarahhabsburg
Oct 21, 20234 min read
Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...
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sarahhabsburg
Sep 29, 20236 min read
Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...
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sarahhabsburg
Feb 22, 20237 min read
Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...
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sarahhabsburg
Jan 29, 20238 min read
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
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sarahhabsburg
Nov 27, 20229 min read
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
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sarahhabsburg
Oct 30, 20224 min read
7 Facts That Influence Whether Your Hotel Messaging Succeeds or Fails
Our natural instinct is to steer away from anything we don’t understand, right? Human psychology is not something that often crops up in...
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sarahhabsburg
Sep 17, 20224 min read
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
48 views
sarahhabsburg
Sep 4, 20229 min read
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
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sarahhabsburg
Jul 23, 20229 min read
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
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sarahhabsburg
Jul 8, 20224 min read
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
Jun 23, 20226 min read
How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
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sarahhabsburg
Jun 12, 20226 min read
7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
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sarahhabsburg
May 22, 20227 min read
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
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sarahhabsburg
Apr 22, 202211 min read
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
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sarahhabsburg
Mar 26, 20225 min read
Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
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sarahhabsburg
Feb 27, 202211 min read
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
2,493 views
sarahhabsburg
Feb 12, 20226 min read
How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
137 views
sarahhabsburg
Jan 29, 20228 min read
Top 12 Sources of Hotel Bookings for 21 Countries in 2021
Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....
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sarahhabsburg
Jan 14, 20225 min read
How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
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