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Future-Proof Your Hotel: Top Consumer Trends for 2025
What every hotel owner-manager needs to know in 2025! Read on for valuable insights into consumer trends for the coming year...

sarahhabsburg
Jan 76 min read
75 views


Top 6 Consumer Trends for 2024… and what they mean for your hospitality business
Find out how Euromonitor's Top 6 Global Consumer Trends can be applied to your hospitality business to amplify your marketing power...

sarahhabsburg
Dec 22, 202310 min read
68 views


Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...

sarahhabsburg
Oct 21, 20234 min read
55 views


Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...

sarahhabsburg
Sep 29, 20236 min read
123 views


Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...

sarahhabsburg
Feb 22, 20237 min read
101 views


Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...

sarahhabsburg
Jan 29, 20238 min read
90 views


How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...

sarahhabsburg
Nov 27, 20229 min read
214 views


7 Facts That Influence Whether Your Hotel Messaging Succeeds or Fails
Our natural instinct is to steer away from anything we don’t understand, right? Human psychology is not something that often crops up in...

sarahhabsburg
Oct 30, 20224 min read
52 views


How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...

sarahhabsburg
Sep 17, 20224 min read
55 views


How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...

sarahhabsburg
Sep 4, 20229 min read
97 views


Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...

sarahhabsburg
Jul 24, 20229 min read
407 views


How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.

sarahhabsburg
Jul 8, 20224 min read
63 views


How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...

sarahhabsburg
Jun 23, 20226 min read
56 views


7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...

sarahhabsburg
Jun 12, 20226 min read
63 views


Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...

sarahhabsburg
May 22, 20227 min read
66 views


Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...

sarahhabsburg
Apr 22, 202211 min read
100 views


Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...

sarahhabsburg
Mar 26, 20225 min read
54 views


Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...

sarahhabsburg
Feb 27, 202211 min read
3,158 views


How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...

sarahhabsburg
Feb 12, 20226 min read
137 views


Top 12 Sources of Hotel Bookings for 21 Countries in 2021
Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....

sarahhabsburg
Jan 29, 20228 min read
222 views
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