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What is Holding Back Timely Action on Sustainability in Tourism?
We know what needs to be done. We even know how to do it. So, what's standing in the way of mainstream sustainability action in the industry
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sarahhabsburg
Jul 411 min read
How to Motivate Your Hotel Staff
People are central to hospitality, and while AI technology can streamline hotel operations, it cannot replace the genuine human...
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sarahhabsburg
Dec 22, 202310 min read
Top 6 Consumer Trends for 2024… and what they mean for your hospitality business
Find out how Euromonitor's Top 6 Global Consumer Trends can be applied to your hospitality business to amplify your marketing power...
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sarahhabsburg
Nov 24, 20236 min read
Are Hotels Meeting Consumer Expectations in Reducing Environmental Impact?
These fresh statistics from two recent reports, one from YouGov and the other from Euromonitor, bring a new perspective to the...
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sarahhabsburg
Oct 21, 20234 min read
Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...
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sarahhabsburg
Sep 29, 20236 min read
Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...
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sarahhabsburg
Feb 22, 20237 min read
Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...
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sarahhabsburg
Jan 29, 20238 min read
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
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sarahhabsburg
Dec 7, 20225 min read
How to attract great hospitality staff
Running a business that has a strong organisational culture is highly dependent on the people who work for you. Read on to find out more.
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sarahhabsburg
Nov 27, 20229 min read
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
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sarahhabsburg
Nov 11, 20225 min read
Sustainable Tourism & the 2022 Responsible Tourism Charter
Many of us have been talking about sustainability in tourism for quite some time, but it finally feels like the tide has turned in favour...
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sarahhabsburg
Oct 30, 20224 min read
7 Facts That Influence Whether Your Hotel Messaging Succeeds or Fails
Our natural instinct is to steer away from anything we don’t understand, right? Human psychology is not something that often crops up in...
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sarahhabsburg
Oct 11, 20223 min read
Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...
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sarahhabsburg
Sep 17, 20224 min read
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
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sarahhabsburg
Jul 23, 20229 min read
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
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sarahhabsburg
Jul 8, 20224 min read
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
Jun 23, 20226 min read
How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
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sarahhabsburg
Jun 12, 20226 min read
7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
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sarahhabsburg
May 22, 20227 min read
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
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sarahhabsburg
Apr 7, 20228 min read
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
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