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Top 6 Consumer Trends for 2024… and what they mean for your hospitality business
Find out how Euromonitor's Top 6 Global Consumer Trends can be applied to your hospitality business to amplify your marketing power...
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sarahhabsburg
Oct 21, 20234 min read
Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...
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sarahhabsburg
Sep 29, 20236 min read
Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...
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sarahhabsburg
Jan 29, 20238 min read
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
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sarahhabsburg
Jan 13, 20236 min read
Inspiration on how to engage your hotel guests
I have been to Machu Picchu 51 times. That’s crazy right? The first time I was 19 and backpacking around Peru and Bolivia during my year...
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sarahhabsburg
Dec 7, 20225 min read
How to attract great hospitality staff
Running a business that has a strong organisational culture is highly dependent on the people who work for you. Read on to find out more.
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sarahhabsburg
Nov 27, 20229 min read
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
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sarahhabsburg
Sep 17, 20224 min read
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
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sarahhabsburg
Sep 4, 20229 min read
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
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sarahhabsburg
Jul 23, 20229 min read
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
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sarahhabsburg
Jul 8, 20224 min read
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
May 22, 20227 min read
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
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sarahhabsburg
Apr 22, 202211 min read
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
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sarahhabsburg
Apr 7, 20228 min read
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
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sarahhabsburg
Feb 27, 202211 min read
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
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sarahhabsburg
Feb 12, 20226 min read
How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
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sarahhabsburg
Jan 14, 20225 min read
How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
174 views
sarahhabsburg
Nov 26, 20215 min read
Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
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sarahhabsburg
Oct 15, 202111 min read
How to Get the Most out of Your Booking.com Profile
This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
348 views
sarahhabsburg
Oct 3, 20219 min read
Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
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