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sarahhabsburg
Jan 76 min read
Future-Proof Your Hotel: Top Consumer Trends for 2025
What every hotel owner-manager needs to know in 2025! Read on for valuable insights into consumer trends for the coming year...
49 views
sarahhabsburg
Nov 12, 20245 min read
What is Holding Back Timely Action on Sustainability in Tourism?
We know what needs to be done. We even know how to do it. So, what's standing in the way of mainstream sustainability action in the industry
28 views
sarahhabsburg
Oct 2, 20245 min read
How to Prepare Your Hotel for the Future of Tourism
This blog explores actionable steps to elevate your positioning and future-proof your hotel.
43 views
sarahhabsburg
Jul 4, 202411 min read
How to Motivate Your Hotel Staff
People are central to hospitality, and while AI technology can streamline hotel operations, it cannot replace the genuine human...
59 views
sarahhabsburg
Mar 13, 20245 min read
Important changes to sustainability listings on Booking.com
Booking. com recently announced they will eliminate the Travel Sustainable badge and the accompanying green leaves from their platform...
275 views
sarahhabsburg
Dec 22, 202310 min read
Top 6 Consumer Trends for 2024… and what they mean for your hospitality business
Find out how Euromonitor's Top 6 Global Consumer Trends can be applied to your hospitality business to amplify your marketing power...
65 views
sarahhabsburg
Nov 24, 20236 min read
Are Hotels Meeting Consumer Expectations in Reducing Environmental Impact?
These fresh statistics from two recent reports, one from YouGov and the other from Euromonitor, bring a new perspective to the...
39 views
sarahhabsburg
Oct 21, 20234 min read
Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...
55 views
sarahhabsburg
Sep 29, 20236 min read
Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...
121 views
sarahhabsburg
Feb 22, 20237 min read
Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...
98 views
sarahhabsburg
Jan 29, 20238 min read
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
82 views
sarahhabsburg
Jan 13, 20236 min read
Inspiration on how to engage your hotel guests
I have been to Machu Picchu 51 times. That’s crazy right? The first time I was 19 and backpacking around Peru and Bolivia during my year...
85 views
sarahhabsburg
Nov 27, 20229 min read
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
206 views
sarahhabsburg
Nov 11, 20225 min read
Sustainable Tourism & the 2022 Responsible Tourism Charter
Many of us have been talking about sustainability in tourism for quite some time, but it finally feels like the tide has turned in favour...
99 views
sarahhabsburg
Oct 30, 20224 min read
7 Facts That Influence Whether Your Hotel Messaging Succeeds or Fails
Our natural instinct is to steer away from anything we don’t understand, right? Human psychology is not something that often crops up in...
52 views
sarahhabsburg
Oct 11, 20223 min read
Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...
33 views
sarahhabsburg
Sep 17, 20224 min read
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
51 views
sarahhabsburg
Sep 4, 20229 min read
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
97 views
sarahhabsburg
Jul 23, 20229 min read
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
404 views
sarahhabsburg
Jul 8, 20224 min read
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
59 views
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